Now the trend is shifting more towards online mobile transaction. Mobile will increasingly be the first and often the only, touchpoint retailers will have with a shopper.
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In this regard, making more personalized, convenient and engaging mobile shopping experience will be a significant mobile app development trend. Small companies are willing to adopt, in an attempt to enhance customer engagement and sales.
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For mobile app developers, the key to success will be finding what the customers want and help in accelerating this industry. Beacons are potentially useful to many organisations. Beacons are simple, low energy transmitters that send their unique codes to nearby users, enabling mobile app deveopers to trigger events based on their proximity. They allow for location-based targeting, customer behavior monitoring, cross-selling and much more. Beacons are deployed in retail stores, which helps in improving in-store customer experience.
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Besides, retail and marketing they are useful in home automation, self guided tours etc. Presently, customers are expecting convenient and safe payment methods from all the apps they use.
With a shift in shopping styles across the globe there has been a significant move from cash and card payments to mobile wallets and digital currencies. Now most ecommerce platforms have integrated payment gateways and included mobile wallets such as Paypal, Google Wallet, Amazon Pay etc. They provide highest level of secure encryption which has become mainstream for all such apps. Considering the ongoing growth of mobile commerce and consumer preference for m-wallets, people will increasingly adopt this type of payment and we can expect to see more mobile payment apps in future.
Chatbots are capable of delivering self-service and personalized responses to users in real time. For instance, they were earlier used in messaging apps like Facebook, Slack, Skype but the evolution of AI had made it possible to integrate with mobile native apps.
They can improve functionality of mobile apps, increase user engagement to deliver better results. AI and ML has been quite dominant technology and it is expected to continue that way. The advantages include analyzing enormous amounts of organizational data, providing valuable insights to business management.
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